The real Startup flex is financial discipline, not valuation
I meet founders every week. Some are funded. Some are chasing term sheets. Some are quietly building on revenue. After...
Liquidation Preference: The most dangerous clause you’re probably ignoring
When a startup founder hears the term “term sheet,” their first instinct is to focus on valuation. What is the investor’s...
The myth of first-mover advantage in Startups: Why being first doesn’t mean winning
Startup culture is filled with golden rules and fancy buzzowords. One of the most religiously repeated is first to market,...
The ultimate guide to Corporate Governance for Startups: Building trust, scalability, and long-Term success
In the race to disrupt industries, chase valuations, and secure venture capital, corporate governance often gets pushed down...
Startups ≠ Funding: Wake up and smell the reality, Not the hype
There was a time, not too long ago, when being an entrepreneur meant being gritty, scrappy, and ridiculously resourceful....
The Startup Chessboard: How building a startup is like playing a game of chess
Launching and running a startup isn’t unlike playing a high-stakes game of chess. At first glance, the two may seem worlds...
16 common startup mistakes to avoid: A founder’s guide to building a successful business
Starting a business is often compared to navigating a maze—one wrong turn, and you’re back at square one. The...
The Aptitude & Attitude Matrix (AAM): A guide to recruiting, identifying, and creating a great startup team
When you’re building a startup, one of the most critical decisions you’ll face is assembling the right team. The team...
The importance of MoSCoW Metrics for Startups
With limited resources, tight budgets, and a rapidly evolving market, startups must focus on what truly matters. This is...
How to start a Cloud Kitchen in India: A comprehensive guide
The food industry in India has undergone a significant transformation with the rise of cloud kitchens, also known as ghost...
Understanding TAM, SAM, and SOM: How to analyze and capture your market effectively
As an entrepreneur, having a clear understanding of your market potential is more critical than ever. Knowing where your...
The ultimate guide to starting and scaling a successful D2C fashion brand
The Direct-to-Consumer (D2C) model has revolutionized the fashion industry, enabling brands to bypass traditional retail...
Free eBook – 2025 Startup Resolutions: Entrepreneur’s playbook to crush it this year
Are you ready to take your startup to the next level in 2025? Whether you’re just starting out or looking to scale,...
Startup Ideation: How to come up with ideas for your startup
Every successful startup begins with a compelling idea, but the process of generating and identifying that idea often feels...
What kind of Startup are you? A guide to 7 startup types
Startups encompass a spectrum of business models—from disruptive tech giants to local community cornerstones—each with...