In recent years, the Direct-to-Consumer (D2C) market in India has undergone a transformative journey. From being a fledgling sector to becoming a formidable player in the retail landscape, D2C brands have captured the imagination of consumers and investors alike. However, the road to success has been fraught with challenges, and the sector now finds itself … Continue reading The evolving landscape of Direct-to-Consumer (D2C) in India, 2023